★★ Solo Ads. I believe solo ads to be the worst way to build a real legitimate business and they only really benefit the seller. Here’s a better way: https://videomarketinginsider.com/optimization
Solo ads are when you pay a person who has a large list to send out your link in an email. You pay for a certain number of people to click the link.
There is no guarantee of anyone opting in or, furthermore, buying.
TO be fair, most solo ads sellers will deliver on their promise and give you the number of clicks you ordered.
But, the traffic quality is super poor.
You can, sometimes, get a few sales that may, if you are very lucky help you to break even.
But most sellers share lists and it’s the equivalent of going into a club drunk and trying it on with everyone there until you either give up and go home or, beer goggles on, end up with someone rough.
I’ve been on the side of the seller before a long time ago and although I never sold one I was part of a training that learnt how they operated.
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